Sejong Center

Konny's brand motif was the way emperor penguins give birth and raise their young. The way parent penguins brave the cold by huddling, the way they nurture their chicks with their distinctive calls, and their willingness to take risks to keep their young safe resonated with the unfamiliar moments of parenting that everyone experiences for the first time. We developed a brand identity around these clear brand motifs for Konny.